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PPC, SEO & GEO news, explained

What changed in Google Ads, Search and AI search, and what we would do about it. Written by the Nextbit Digital team in Budapest.

GEO

November 13, 2026

Gemini 4 Hydrogen is now AI Mode's default: what to log and check

Google switched AI Mode's default model to Gemini 4 Hydrogen in the middle of a core update. Here is what changed and how I would handle the tracking data.

What we cover

Three channels, one question: what does this change for your budget?

PPC

Google Ads updates, bidding and Performance Max changes, and what they mean for spend, targets and tracking.

SEO

Core updates, Search Console changes and Google's own guidance, read with a practitioner's eye rather than a headline.

GEO

How AI Overviews, AI Mode and AI assistants pick their sources, and what it takes to show up in their answers.

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